I was craving for some Mexican food from San Jose’s La Victoria Taqueira in Bangalore after seeing all those Superbowl 50 tweets about salsa and burritos. If only there was a local taqueria from where I could order a veggie burrito and get some nachos with some guac it would be wonderful I thought. While I was dreaming of Mexican food I realized with a rude shock that our trusty on-demand chef Kamakshi did not get our lunch order. Due to a technical glitch she never got the WhatsApp message we sent her the previous day. She was my Plan A for our lunch and I had no Plan B! “Oh, let us look what FreshMenu has,” my husband suggested. And lo & behold! it seems Freshmenu, a Bangalore-based startup, has somehow read my thoughts. Oh, wait that can’t be I told myself. That is some good old marketing to coincide with all that Superbowl buzz out here in Silicon Valley of India or Bangalore.
FreshMenu had a vegetarian burrito bowl (Rs. 200 or approx $3.50) with all the works – refried beans, corn, tomatoes and cottage cheese. Wait a minute cottage cheese? Hmm that is an interesting add-on. I also ordered a passion blueberry mousse (Rs. 60 or approx $1). Am not sure what this mousse is made of or how many calories it contains, but am mighty curious to know what it tastes like. We logged in to our FreshMenu account, placed our order and then waited for the food to appear at our doorstep in less than 45 minutes. It took us all of 3 minutes to look up th menu and place our order.
While waiting for my Mexican burrito bowl and the mousse I got thinking about my current trip to Bangalore and living a truly on-demand life. I get my grocery, food and car without much friction from these on-demand companies like BigBasket, FreshMenu and Uber. But then I said to myself “Hang on a minute. In my previous trips to Bangalore I did lead an on-demand life. I got my food from Kamakashi’s kitchen or my mom’s kitchen, my grocery from the local corner or kirana store and our transportation from our local tour and travel company, Ola cab or the good old auto rickshaw.” And then there were times when I’d whip up breakfast and lunch in our kitchen using our Philips induction stove and not the traditional gas stove top. Continue reading